by Michael S. Hyatt, President & CEO of Thomas Nelson Publishers
A few months ago, we began an experiment. We offered a free book to anyone who agreed to post a 200-word review on their blog. We were so pleased with the results, we decided to do it again.
I challenged Lindsey Nobles, my Director of Corporate Communications, to create a Web site specifically designed for bloggers who are interested in reviewing our books. As a result, we launched the Thomas Nelson Book Review Bloggers (BRB) site
If you are a blogger, this new site has at least three benefits:
1. Free copies of our best books. We will send you a free copy of the book you are interested in reviewing. In addition, after you have requested a review copy, we will email you a PDF of the first two chapters so you can immediately get started. Meanwhile, we will drop a physical copy of the book in the mail.
2. Content resources for your blog. We will provide you with free resources to use in your review. These include things like cover art, video or audio clips (when available), external links to other related items, etc. Frankly, this is the part of the site that we need to expand upon the most.
3. External links to your blog. We will provide a link back to the your actual review of the book. As you may know, external links are what drive up your blog’s ranking on Google. In general, the more links the better.
What do we require? Bloggers must agree to write a 200-word review—good, bad, or ugly—and post it on their blog and on the Amazon detail page for that book. Obviously, the review can be longer, but we wanted to set the bar low in order to encourage participation.
If you are interested in checking it out, click here to sign up for the program.
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